1 That is good what increases fitness 1.1 Humans have evolved to experience as good what increases their ancestors fitness 1.1.1 A chance mutation that happens to have increased fitness got retained by natural selection 1.1.1.1 Only fitness increasing mutations are being retained by natural selection in the long term 1.1.1.2 Only fitness decreasing mutations are being weeded out by natural selection in the long term 1.1.1.3 Over time fitness will increase 1.1.2 Behaviors that increase my ancestors fitness correlate with subjective well being as an evolved incentive to want to increase my fitness 1.1.2.1 Feeling good is a sign of being in a state that increased my ancestors fitness 1.1.2.2 Feeling bad is a sign of being in a state that decreased my ancestors fitness 1.1.2.3 My ancestors have fail/succeeded to ensure the survival of their genes in situations that cause me to feel bad/good today 1.1.3 My highest joy/suffering come from activities that contributed to our increase/decrease in fitness the most in my ancestors 1.1.3.1 Reality has changed since my feelings evolved 1.1.3.2 Seeking joy should be a guidance not a dogma 1.1.3.3 Avoiding suffering should be a guidance not set in stone 1.2 One that experiences something other then what increases fitness as good will go extinct 1.2.1 One that enjoys eating the wrong type of food is less likely to survive 1.2.1.1 Reality has changed since my dietary preferences evolved 1.2.1.2 Complex reflexes tell me what increase my ancestors' fitness 1.2.1.3 Science helps me to reconcile my ancestors reality with my present reality 1.2.2 One that experiences joy when being hurt is less likely to survive 1.2.2.1 Question your feelings to ensure you are not being unknowingly rewarded for what decreases fitness 1.2.2.2 As reality changes faster then our genetic makeup can keep up cognition has to confirm our feelings 1.2.2.3 One can not always trust ones feelings 1.2.3 Increasing fitness is appropriate as highest goal 1.2.3.1 Justifying my goals is important to me 1.2.3.2 To exist is preferable over not to exist 1.2.3.3 Having said goal and consciously pursuing it will increase my fitness 1.3 Only those that survive are able to argue their point of view 1.3.1 One can experience less fit behavior as feeling good only until being marginalized by a fitter alternative 1.3.2.1 Evolution always continues 1.3.2.2 I am not maximally fit 1.3.2.3 I will go extinct if I do not change and fall behind too much 1.3.2 Once a previously dominant behavior or point of view goes extinct it by definition lacks supporters 1.3.2.1 That what went extinct failed the test of reality 1.3.2.2 The judgment of natural selection is final 1.3.2.3 One should study history in order to avoid making the same mistake twice 1.3.3 The worse feedback is reality telling me that I can not survive insisting on my point of view 1.3.3.1 There is no justification for going extinct 1.3.3.2 If I do not see it coming I am doomed 1.3.3.3 Carefully predicting the course of natural selection must be my guide for self improvement